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A study carried out by Stanford University has revealed that several top websites shared their visitors' information such as names, usernames and other personal details with their partners, without the users' knowledge. To deal with this issue, the World Wide Web Consortium (W3C) has published the first drafts of two privacy standards: the Tracking Preference Expression and the Tracking Compliance and Scope Specification that will allow internet users to indicate their preference for online cookie tracking.
The Tracking Preference Expression defines the technical tools for users to indicate their cross-site tracking preferences, and for sites to show whether and how they are respecting these preferences. It also includes a mechanism for allowing users to approve any site-specific exceptions. The second document defines the meaning of a ‘do not track' preference and outlines the practices for websites to comply with this request.
The standards have been drafted by the W3C in collaboration with some of the web's biggest companies such as Apple, Google, Facebook, Adobe Systems, Mozilla Foundation, Microsoft, Stanford University, Consumer Watchdog and the German Independent Centre for Privacy Protection (ULD).
Read More:
http://nakedsecurity.sophos.com/2011/11/17/do-not-track-web-privacy/ Source:
Naked Security Sophos
http://nakedsecurity.sophos.com/2011/11/17/do-not-track-web-privacy/
MacWorld
http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid Disclaimer
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